Bulova + Music

Tune of Time

Digital series showcasing emerging musical talent

In 2018, Bulova launched "Tune of Time," a short-form video series focusing on a selection of some of today's most promising emerging artists, exploring how they spend their time creating, performing and following their dreams. 

Bulova teams up with Universal Music Group, the world leader in music-based entertainment, and the company's brand activation unit, Universal Music Group and Brands (UMGB), to share the story of these emerging artists that include UK rising star Calum Scott, YouTube sensation Matt Hunter, acclaimed singer/songwriter ZZ Ward, and others.

A deep commitment to music, as reflected by their ongoing partnerships with the Recording Academy, Latin Academy of the Recording Arts and Sciences as well as the GRAMMY Museum, is the catalyst for Bulova's new series spotlighting the passion and creativity of emerging music artists as they work to achieve their dreams. Nile Rodgers, three-time GRAMMY Award winning music legend and Bulova's current "History of Firsts" campaign ambassador, will appear in "Tune of Time" as a mentor, guiding these artists through their creative journey.

View Tune of Time video series on YouTube >